Case

Intelligence and Strategy Development: Market trends, competitors, sustainability as communication platform

Initial situation

  • Market trend towards sustainability and green business models
  • Need for a viable communication platform

Task

  • To identify short, medium and long-term industry trends and approaches for credible positioning in the context of sustainability
  • Creating of dialogues with professionals and top executives

Solution

  • Development of a strategic marketing plan for the company and its subsidiaries
  • Integrated campaign: print, online, events. Trade fairs, success stories and testimonial ads in trade and online media
  • Key message “safety, efficiency and sustainability in balance”
  • Special publication with the Langenscheidt publishing company, Deutsche Messe, VDMA, VDI news. Press event at the Hannover Messe

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