Case
Intelligence and Strategy Development: Market trends, competitors, sustainability as communication platform
Initial situation
- Market trend towards sustainability and green business models
- Need for a viable communication platform
Task
- To identify short, medium and long-term industry trends and approaches for credible positioning in the context of sustainability
- Creating of dialogues with professionals and top executives
Solution
- Development of a strategic marketing plan for the company and its subsidiaries
- Integrated campaign: print, online, events. Trade fairs, success stories and testimonial ads in trade and online media
- Key message “safety, efficiency and sustainability in balance”
- Special publication with the Langenscheidt publishing company, Deutsche Messe, VDMA, VDI news. Press event at the Hannover Messe