Case

Integrated trade media relations: Trade fair

Event

  • Trade Fair 2009, appearance with subsidiary company

Task

  • Increasing awareness of new products and integrated expertise
  • Targeted generation contacts and leads

Solutions

  • Target customer mailings according to topics of focus
  • Professional publications and advertisements in trade media with links to landing pages
  • Landing pages for topics of focus with deep links to additional pages
  • Initiation and interviews
  • Placement of speakers at trade fairs

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