Cases

International media relations in print magazines worldwide: Efficiency and safety

Initial situation

  • Increasing safety and environmental requirements, increasing competition, shortage of resources, required security of supply, CO2 emissions reduction requirements, climate change

Task

  • National and international positioning of services for energy efficiency in North America, Asia

Solution

  • Determining relevant media for national and international placements of professional articles
  • Print and online information campaign: Combination of professional publications, interviews and testimonials, success stories and ads

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