Case
Consulting, Communication: Product development. Sustainability certificate for existing buildings
Initial situation
- Scarcity of resources, increasing environmental requirements, trend towards „sustainable building”
Task
- Identification of a strategic gap for innovative services in the area of sustainable building
- Tapping of new sales potential
Solution
- Market analysis and benchmarking for certificates and refurbishment potential of existing buildings
- Product name development and sustainability certificate for existing office and administrative buildings
- “Launch communication” at the EXPO REAL trade fair