Case

Consulting, Communication: Product development. Sustainability certificate for existing buildings

Initial situation

  • Scarcity of resources, increasing environmental requirements, trend towards „sustainable building”

Task

  • Identification of a strategic gap for innovative services in the area of sustainable building
  • Tapping of new sales potential

Solution

  • Market analysis and benchmarking for certificates and refurbishment potential of existing buildings
  • Product name development and sustainability certificate for existing office and administrative buildings
  • “Launch communication” at the EXPO REAL trade fair

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