Case

International media relations: Life Sciences

Initial situation

  • Know-how of cluster development in the area of Life Sciences
  • First project requests from abroad

Initial situation

  • One-to-one communication supported by press relations
  • Professional article as marketing and sales material for international acquisition of cooperation partners and projects

Solution

  • Development of international trade media relations out of Germany with no involvement of international agency networks
  • Identification of relevant media by screening the target markets, establishment of personal contacts and presentation of topics of focus by native speakers (English, French, Russian)
  • Translation of content and adaptation to the international audience, tailor made according to the specifications of editors

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