Case
International media relations: Life Sciences
Initial situation
- Know-how of cluster development in the area of Life Sciences
- First project requests from abroad
Initial situation
- One-to-one communication supported by press relations
- Professional article as marketing and sales material for international acquisition of cooperation partners and projects
Solution
- Development of international trade media relations out of Germany with no involvement of international agency networks
- Identification of relevant media by screening the target markets, establishment of personal contacts and presentation of topics of focus by native speakers (English, French, Russian)
- Translation of content and adaptation to the international audience, tailor made according to the specifications of editors